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Disconnected ads confuse folks—unifying online and offline boosts impact without extra grind. A consistent thread across channels is key. I found some omni-channel tricks at https://www.danielbrian.com/our-work-omni-channel-media/ while helping a retailer sync up. They blend campaigns so each piece reinforces the other. She aligned her flyers with posts, saw foot traffic rise, and cut planning time—flows like one big push now!